In order for you to understand fully the benefits of social bookmarking, you first must understand its heritage and how exactly social bookmarking works. The original idea of social bookmarking was spawned in April of 96, with the launch of the first ever social networking site, itlist.com. Social Bookmarking became well known for building relevant links, bringing in traffic and enticing new customers.
So how does social bookmarking work? Links are listed on a network, or social platform, then it’s members or whoever has access to this network or social platform can search for links that pertain to the keywords that person is searching for.

The concept of social bookmarking can be compared to things like personal bookmarks, or favourite lists. These networks allow people to add links they like, and not just their own. Social bookmarking can be used by anyone, but is normally used for business to business information, or business to consumer information.
So how will Social Bookmarking benefit your business? Why is it a fundamental element of a Social Media campaign?
- Help gain authoritative backlinks to aid to your link building campaign
- Increases Targeted traffic
- Can help build brands
- To aid to the distribution of news articles/Press Releases
- Engage with local communities within your niche
- A powerful way to promote inner properties within a Link Wheel
There are hundreds of social bookmarking sites online, some examples of the ‘mainstream’ ones are www.digg.com, www.delicious.com and www.technorati.com. i3Search.Worx includes social bookmarking as a fundamental element of their social media strategies. For more information with regards to Social Bookmarking or any other service, please contact us today.