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Link Wheeling

Everything is going social and a hot topic in the Search Engine Optimisation (SEO) arena is Link Wheeling – and no wonder – there is little doubt about their effectiveness when it comes to driving traffic to your website and its position as a powerful brand building tool.

In it’s simplicity, a link wheel is a series of independent, unique, preferably authoratitive web 2.0 properties, which link back to your website – at the moment this sounds like a normal linking strategy. However, in the next stage we formulate the ‘wheel’ element. As well as linking to your website, the site in question will also link to the site next to them in the wheel, creating a series of what we call ‘spokes’ which lead to the ‘hub’ which is your website, also called the ‘money site’.

 

I3Search.Worx builds bespoke link wheels for their clients, typically with between 5 and 10 ‘spokes’ which link directly to their website. Each spoke will be an established, high authority web 2.0 property, typically from blog providers such as WordPress or Blogger and also properties such as Squidoo, which are more concentrated on user-generated content. Each of these properties will host unique content and will be targeted at the keyword that you are trying to promote naturally. The properties will be interlinked via these keywords – known as ‘anchor text’ to your website and the next web 2.0 property, passing what is known as ‘link juice’ to both.

 

The final stage of the link wheel is to have ‘outer spokes’. The primary purpose of these spokes is to promote the inner spokes and not your website. This will increase the authority of the inner spokes and in turn, increase how authorative the links are from these properties to your website. You can use Social Bookmarking, blog commenting, forum posting and various other techniques to do this.

Link wheeling is an extremely powerful method to ensure search engine rankings are achieved, brand awareness is fulfilled and is an extremely effective tool for driving additional, targeted traffic.

Contact us today to get more information about our bespoke link wheeling service.

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