Video Marketing has become a force to be reckoned with over the past few years with numbers of submitted videos on YouTube almost tripling year on year and there is a clear reason for this - Video marketing is the new 'link bait'.

Search Engine Optimisation firms have clocked the fact that engaging video content can attract monolithic amounts of inbound links which accordingly, can have an intense effect on where websites rank on major search engines like Google and Bing.

Here's a few i3SearchWorx tips to attract link-love with video marketing:

- Be A Ball Of Inspiring Innovation - The fact of the matter is, anyone can make a video, the key is to make a video that noone else has to carve yourself a 'niche' in your own market and this really isn't easy. The fact that video numbers are tripling means now more than ever must you stick out from the crowd - research is key to finding out 1. What people want and 2. What's already been done? Do your homework and find out where your video will 'fit in' with the desired demographic/community.

- Do Not Worry Too Much About Special Effects - You Do Not Need To Be Avatar To Make Video-Viral - This is a key thing to remember. Not all of us have access to top filming equipment, special effects software and green-screens. Some of the most poweful informative videos have been shot merely in a living room with a built-in webcam - like the video of Matt Cutts below talking about SEO Myths..

- Know Your Market, Know Your Customer - This is something that needs to be addressed from the video campaign get-go and sort of ties in to point 1 - Research, research, research. The key to a videos success if knowing what your viewers want. If it's an information video, what do they want to know? What do they need to know? If for entertainment, has it been done before? Are you wasting your time doing it again?

If you create a video with purpose you can expect to reap the rewards when it comes to attracting some good, nautral links - so get that webcam out and get recording.

Posted: 31/01/11 08:46